Hi, I’m Theresa, a planet- and user-centric UX Designer
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7+ years of experience in UX design, with 3+ years dedicated to user research
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3 years in renewable energy sector
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9 months Product Management experience
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Native German speaker and fluent in English
Scroll to projects
Hi, I’m Theresa, a planet- and user-centric UX Designer
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6+ years of experience in UX design, with 3+ years dedicated to user research
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2 years in renewable energy sector
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9 months Product Management experience
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Native German speaker and fluent in English
Scroll to projects
Project examples
UX research project
UX research lead
August 2022
Revised the header section of a loyalty platform with three different research methods.

Before

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After

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Live product July 2022
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Prototype for testing
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Final design
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    Explore
    Exploration of progress indicators
    Personal project
    June 2023
    Based on usability testing, I investigated innovative ways to display determinate linear progress indicators to reassure users when they fill out a form.
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    Explore
    UI design and branding for the launch of Grow My Tree
    Freelance project
    June - July 2020
    Developed the look and feel of the environmental startup Grow My Tree that helps to plant trees in the Global South.
    Teaser UI and branding
    Explore
    Landingpage of a local arborist business
    Freelance project
    May 2023

    Created the web presence and the branding of a small business in the Berlin area and implemented Baumpflege Polak in a content management system.

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    Explore

    Project examples

    Solar and heatpump comparison tool
    Full-time employment
    October 2023 - today
    In the Startup Selfmade Energy I relaunched the solar comparison tool including a lead funnel by building a design system. In March 2024, a heatpump comparison followed. The business goal is to match homeowners with potential providers in their area.
    Heatpump comparison
    Jump into lead funnel
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    Heatpump comparison
    Jump into lead funnel
    Heatpump comparison
    Jump into lead funnel
    Offer management tool for renewable energy sector
    Personal project
    September 2025

    The B2B admin tool showcases how companies configure up and manage tailored offers that drive the renewable energy transition.

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    Explore
    Optimizing header navigation through user research
    UX research lead
    August 2022

    Revised the header section of a loyalty platform with three different research methods.

    Before

    Image

    After

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    Live product July 2022
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    Prototype for testing
    Image
    Final design
    Image
      Explore
      Exploration of progress indicators
      Personal project
      June 2023
      Based on usability testing, I investigated innovative ways to display determinate linear progress indicators to reassure users when they fill out a form.
      Image
      Explore
      UI design and branding for the launch of Grow My Tree
      Freelance project
      June - July 2020
      Developed the look and feel of the environmental startup Grow My Tree that helps to plant trees in the Global South.
      Teaser UI and branding
      Explore
      Puplishing a landingpage for a local arborist business
      Freelance project
      May 2023

      Created the web presence and the branding of a small business in the Berlin area and implemented Baumpflege Polak in a content management system.

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      Explore
      Explore

      Where I contributed

       

      01

      Recently, I worked as a Senior Product Designer in a property technology company that enables selling and purchasing of real estate. I carried out design and research projects for business-to-consumer products and internal sales and administrative tools. The biggest challenge was that I was the only Product Designer.

      02

      Before that, I worked for 3 years in the fintech realm on open banking consumer-facing products. I was responsible for end-to-end product design and for the usability testing efforts and became UX Research Lead in my last year there.

      03

      As a freelancer, I had the chance to shape the branding and UI of the start up Grow My Tree that helps to reduce CO2 emissions through tree planting projects.

      01

      Recently, I worked as a Senior Product Designer in a property technology company that enables selling and purchasing of real estate. I carried out design and research projects for business-to-consumer products and internal sales and administrative tools. The biggest challenge was that I was the only Product Designer.

      02

      Before that, I worked for 3 years in the fintech realm on open banking consumer-facing products. I was responsible for end-to-end product design and for the usability testing efforts and became UX Research Lead in my last year there.

      03

      As a freelancer, I had the chance to shape the branding and UI of the start up Grow My Tree that helps to reduce CO2 emissions through tree planting projects.

      See full CV

      A little bit about me

      My methodology

      I build products and features based on research and data. The logical approach evokes positive emotions on the users' side.

      Through feedback I strive to take business requirements, stakeholder needs and technical constraints into account. This is how I make businesses' products appear valuable and clear in their communication.

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      Where I contributed

        01

        Product Designer UX/ UI at Bees & Bears

        Since November 2025, I have been leading UX design at Bees & Bears, a ClimateTech startup making renewable energy solutions more accessible through installment purchases and invoice payments. I shape end-to-end user experiences across three platforms: internal tools, B2B accounts for installation partners, and B2C accounts for homeowners, balancing business objectives, user needs, and legal requirements.

        02

        Senior UI Designer in renewable energy startup

        For two years I worked in the green tech aiming to simplify the clean energy transition. I relaunched the heatpump and solar comparison enabling homeowners to request and compare offers from multiple installers. Not only did I learn about the user base of homeowners, but designed B2B solutions enabling cooperation partners to manage provided leads.

        03

        Senior Product Designer at a PropTech

        Recently, I worked as the sole Senior Product Designer in a property technology company contributing to two squads. I carried out design and research projects for business-to-consumer products and internal sales and administrative tools.

        04

        UX / UI Designer and Research Lead in a FinTech

        Before that, I worked for 3 years in the fintech realm on open banking consumer-facing products. I was responsible for end-to-end product design and for the usability testing efforts and became UX Research Lead in my last year there.

        05

        Freelance projects

        Since 2018 I am engaged in freelance projects. I delivered dashboards for BMW Group IT and I had the chance to shape the branding and UI of the start up Grow My Tree that helps to reduce CO2 emissions through planting trees. I also created landing pages for businesses such as a pharmacy and an arborist business and implemented them in a content management system.

        06

        Academic background in design and business

        I have a Bachelor in Business Administration and in Media and Communication Design. I used every grant possible and was fortunate enough to spend practical semesters in Hamburg and Munich and exchange semesters in Nice and Bangkok.

        07

        Volunteering

        Apart from a voluntary social year in a workshop for people with special needs, I recently spent 1,5 months volunteering on two farm communities. I have learned about nature, market gardening and agriculture when I prepared patches, planted seedlings and weeded and mulched in the greenhouse together with five other volunteers.

        See full CV

        My CV in a nutshell

         

        Job experience and academia of Theresa RiedlJob experience and academia of Theresa Riedl

        Wishlist for my next role

        Add value to the planet or society

        01

        I identify to a great extent through my job. I need to know that every minute of my work time I contribute to a good cause.

        Emphasis on design work

        02

        In my next role, I want to focus on UX design and creating meaningful user experiences. I enjoy working closely with stakeholders and the development team, testing ideas and improving products through iterative launches. I value research-driven decisions and want to use user insights to create joyful and useful experiences.

        Work in a small team

        03

        I thrive in smaller teams with short and direct communication channels. I value a collaborative environment where everyone works closely together and fast iteration and deployment cycles. This is how ideas turn into tangible results quickly.

        Let's talk!

        Reach out to me

         

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        theresa.r.design@gmail.com

        Find me on

         

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        LinkedIn profile